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Public relations professionals can give back to their communities by volunteering. Volunteering is a great way for PR pros to use their skills and expertise in public speaking, writing, media outreach and event planning to help improve the lives of others. Here are some ways that PR practitioners can volunteer: 1) Helping with Publicity Events – Many non-profit organizations need someone who has experience creating press releases and coordinating publicity events such as open houses or galas. With your knowledge of traditional media outlets (newspapers, radio stations, television shows), you could be invaluable in helping get word out about important fundraising campaigns or other activities hosted by the organization. You might also have contacts within local businesses who may be willing donate goods/services for these events which would help benefit the cause even more! 2) Writing Fundraising Letters– Non-profits often need assistance crafting letters seeking donations from individuals or corporations; this is where a good writer comes into play! Having strong copywriting abilities coupled with an understanding of how certain phrases evoke emotion will come in handy when trying to convince potential donors why they should contribute resources towards achieving organizational goals. 3) Organizing Community Outreach Initiatives - Participating in neighborhood cleanups or health fairs are effective strategies used by many non-profits looking increase visibility among members of their community while providing valuable services at the same time; many times volunteers are what make these initiatives possible! As an experienced communicator you’ll know exactly how best promote upcoming projects so that it reaches maximum exposure—this type work requires patience but if done correctly could lead lasting change within neighborhoods everywhere.