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Software engineering businesses can promote their services both online and offline. Online, software engineering businesses should focus on building a website that clearly outlines the company’s portfolio of work, its capabilities and successes as well as case studies showcasing particular projects they have completed. They should also ensure they are active on social media sites such as LinkedIn, Twitter and Facebook to share new developments in the industry or provide helpful advice for prospective clients. Additionally, paid advertising campaigns through search engine optimization (SEO) techniques or other platforms like Google Ads could be used to target potential customers who may not find their business organically when searching for related terms in major search engines like Google or Bing. Offline promotion is just as important for software engineering firms looking to attract new customers. Participating in networking events within local chambers of commerce can help spread awareness about the firm’s offerings while also providing an opportunity to meet with potential partners face-to-face who may require similar services down the line. Speaking engagements at conferences are another great way of getting your name out there while demonstrating your knowledge and expertise on a given topic - this will often lead to more direct leads from people interested in working with you directly afterwards too! Finally investing money into physical marketing materials such print brochures/flyers which detail what you do best is always beneficial since these act almost like mini portfolios which prospective customer can refer back when considering using your service further down the line if need be