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A gig promoter is someone who helps book and promote live music events. They are responsible for finding venues, booking acts, promoting the event, and ensuring that everything runs smoothly on the night of the show. The job of a gig promoter typically starts with researching potential venues to host an upcoming musical performance. This involves looking at size, cost and location as well as any other factors which may affect whether or not it’s suitable for a particular artist or genre. Once they have found a venue they then need to contact them in order to negotiate terms such as pricing and availability before securing the date of their event. Gig promoters must also be able to find suitable acts for their shows; this usually means scouting out new talent or contacting established artists directly via email or social media platforms such as Facebook or Twitter. After selecting an act they will need to make sure that all contracts are signed correctly so both parties know what is expected from each side throughout the whole process leading up until after the show has finished. Once everything has been agreed upon it’s time for promotion! Gig promoters use various methods including print media (flyers/posters), social media campaigns (Facebook/Twitter) and radio advertisements in order to generate interest and attract people towards their event(s). It is important that promotions begin early enough so people can purchase tickets ahead of time but not too far in advance because then momentum may be lost if there isn’t enough hype around it prior to its opening date/timeframe. On top of all this, gig promoters must ensure that production runs smoothly on the night itself by making sure soundchecks happen on time, equipment is set-up properly etc.. While being present during performances isnt always necessary they should still check-in periodically throughout each show just incase any issues arise which require immediate attention – especially when dealing with larger scale events where there could potentially be thousands in attendance!